INTRODUCTION

We respect your privacy. We have recently updated our Privacy Policy on January 1, 2020. We do not share, rent, sell, or otherwise use any personal information you have given us to any third party without your permission, except when required by law, subpoena or other legal process or in order to protect the safety of the public. Any information you give us is held with the utmost care and security and will not be used in ways to which you have not consented. Please read our Privacy Policy below. By visiting this website hollywoodbacklotrentals.com, you are agreeing to the terms of our Privacy Policy.

INFORMATION WE COLLECT

Information You Provide to Us

In general, we receive and store any information you enter on our website or give us in other ways, such as when you fill out a form, participate in a contest or promotion, or reserve a suite online. This includes information that can identify you as a natural person (“Personal Information”), including, for example, your first and last names, business, home and postal addresses, e-mail addresses, telephone numbers, gender, travel preferences, and payment information such as credit card number, cardholder name and expiration date. We will not collect any of your Personal Information except when you specifically and knowingly provided your consent. You may choose not to provide us with your Personal Information, but in general some information about you is needed to use our services and/or access certain areas of our websites.

Information From Third Parties

From time to time, we may also obtain both Personal Information and non-personal information about you from affiliated entities, business partners and other independent third-party sources. In addition, if you link your social media account to our social media account, or use certain social media features such as a hashtag that includes our trademarks or trade names, we may access information about you via the social media provider in accordance with the social media provider’s policies. The information may include your name, email address, profile picture, gender, and other information that you authorize us to receive. We are not responsible for the information collection, use, disclosure or security policies or practices of third parties, such as Facebook, Instagram, Apple, Google, or any other app developer, app provider, social media platform provider, wireless service provider or device manufacturer, with respect to any Personal Information you disclose to third parties through or in connection with our mobile app or social media pages.

Automatic Information

We automatically collect some information about your computer when you visit this website by using tracking tools such as browser cookies and web beacons, when permitted by law. For example, we will collect your IP address. We may also collect Personal Information from our mobile app.

HOW WE USE YOUR INFORMATION

We use information as described in this Privacy Policy, subject to any consent required by applicable law. We use sensitive payment information (such as cardholder name, credit card number and expiration date) to complete suite reservations and leases and/or payment of residential services you conduct on our website. We use other information about you for the following general purposes:

• in order to customize and enhance the services we offer to you;
• to respond to your questions and comments;
• to manage your residential account;
• to protect our company, our customers and our website;
• to notify you of special offers, products and/or services that may be of interest to you;
• to resolve disputes, collect fees or troubleshoot problems;
• to enforce our Terms of Use;
• as otherwise described to you at the point of collection;
• for internal business purposes such as data analysis, audits, fraud monitoring and prevention, enhancing, improving or modifying our services, determining the effectiveness of our campaigns, and identifying usage trends.

We combine information. For example, we may combine information that we have collected offline with information we collect online, to the extent covered by your consent. Or we may combine information we get from a third party with information we already have.

HOW WE SHARE INFORMATION

We may aggregate and anonymize your information for analytic, research or other business purpose. We may share non-personal aggregate, or summary, information with partners or other third parties regarding their customers, but we do not sell or share any information at the individual customer level. We may use and disclose your Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law (which may include laws outside your country of residence), to respond to requests from public and government authorities (which may include such authorities outside your country of residence), to cooperate with law enforcement, or for other legal reasons; or (b) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others. We may share your Personal Information as part of a sale, merger or change in control or in preparation of any of these events. Any other entity which buys us or part of our business will have the right to continue to use your data, but only in the manner set out in this Privacy Policy unless you agree otherwise.

YOUR CHOICES AND OBLIGATIONS

Retention of Information

We keep your Personal Information as long as it is necessary or relevant for the practices as described in this Privacy Policy. We also keep information as otherwise required by law.

Right to Access and Control Your Personal Information

To Opt-Out. We provide you with choices regarding our use and disclosure of your Personal Information for marketing purposes. You can opt-out from below areas by submitting your data request through this privacy request form.

• Receiving electronic communication from us.
• Our sharing of your Personal Information with affiliates for their direct marketing purposes.
• Our sharing of your Personal Information with third parties for their direct marketing purposes.

How to Access or Change Your Personal Information

For those residing in the EU, you have the right to request access to the Personal Information we have on you. You can do this by filling out your privacy request form (click here). For any subsequent access request, we may charge an administrative fee. If you would like to review, update, suppress/restrict or delete Personal Information that you have previously provided to us, or if you would like to transfer your Personal Information to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us by submitting your privacy request form (click here) If you believe that the information we have about you is incorrect, you are welcome to contact us so we can update it and keep your information accurate. Please specify in your request what Personal Information you would like to have changed, whether you would like to have your Personal Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information. In order to comply with your request, we may ask you to verify your identity. We will try to comply with your request as soon as reasonably practicable. Please note that we may need to retain certain information for record keeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you have outstanding balance or charges in your account, you may not be able to change or delete the Personal Information provided until after settlement of such financial obligations). There may also be residual information that will remain within our databases and other records which will not be removed.

Close Your Account

If you choose to close your account, we generally delete your information within 30 days of account closure except as noted below. We keep some of your Personal Information even after you close your account. We retain your Personal Information even after you have closed your account if it is necessary to comply with our legal obligations (including law enforcement requests), meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, enforce our Terms of Use, or fulfill your request to “unsubscribe” from further messages from us. We will retain de-personalized information after your account has been closed.

OTHER IMPORTANT INFORMATION

Security

We implement security safeguards designed to protect your Personal Information, such as HTTPS. We regularly monitor our systems for possible vulnerabilities and attacks. However, we cannot warrant the security of any Personal Information that you send us. There is no guarantee that such Personal Information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

Cross-Border Data Transfers

We process data both inside and outside of the United States and rely on legally-provided mechanisms to lawfully transfer data across borders. If you live outside of the United States, you understand and agree that we may transfer your information to the United States. U.S. laws may not afford the same level or protection as those in your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal information.

Lawful Basis for Processing

We will only collect and process Personal Information about you where we have lawful basis. Lawful basis includes consent.

Standard Security Measures

The Internet is not 100% secure. We cannot promise that your use of our website and app will be completely safe. Any transmission of your Personal Information to our site is at your own risk. We encourage you to use caution when using the Internet. This includes not sharing your passwords.

Use of the Websites by Minors

This Privacy Policy, along with our website and app, is intended for adults only. We do not knowingly collect personally identifiable information from children under 18 without permission from a parent or guardian. If you are a parent or legal guardian and think your child under 18 has given us information, you can contact us through our website here. Please specify in your correspondence “COPPA Information Request.” Parents in the United States can learn more about how to protect children’s privacy on-line at https://www.consumer.ftc.gov/articles/0031-protecting-your-childs-privacy-online.

Your California Privacy Rights

If you reside in California, you have the right to ask us one time each year if we have shared Personal Information with third parties for their direct marketing purposes. To make a request, please fill out the privacy request through our portal (click here). Please specify on your request that you are a California resident making a “Shine the Light” inquiry. We do not sell data to third parties.

Contact Us

If you have any questions about this Privacy Policy, or if you want to correct, update, access or delete, your information with us, please submit a request at the privacy portal (click here). For your safety and ours, we may need to authenticate your identity before fulfilling your request.

We May Update This Privacy Policy

From time to time we may change our privacy policies. We will notify you of any material changes to our Privacy Policy as required by law. We will also post an updated copy on our website. Please check our site periodically for updates. This Privacy Policy last updated on January 1, 2020.